Loading…
Criteo Sa Is An Ad-Tech Company In The Digital Advertising Market. Its Technology Allows Retailer Advertisers To Launch Multichannel And Cross-Device Marketing Campaigns In Real Time. With Real-Time Return On Investment Analysis Of The Ads, The Firm'S Clients Can Adjust Their Marketing Strategies Dynamically. It Has Two Reportable Segments: Retail Media And Performance Media. Retail Media: This Segment Encompasses Revenue Generated From Brands, Agencies, And Retailers For The Purchase And Sale Of Retail Media Digital Advertising Inventory And Audiences, And Services. Performance Media: This Segment Encompasses Targeting Capabilities And Supply And Adtech Services. The Majority Of Its Revenues Is Generated From The Performance Media Segment.