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Transaction includes a $9 million deposit and a $10 million earnout.
Playboy, Inc. (Nasdaq: PLBY) announced on February 09, 2026, that it has entered into definitive agreements to sell 50% of its China business to UTG Brands Management Group for a total cash consideration of $122 million. The transaction includes an initial $9 million deposit and a $10 million earnout contingent on future performance.
The total transaction value is $122 million, with $45 million paid upfront and $67 million to be paid in installments. The earnout of $10 million is subject to achieving specific performance metrics. Playboy, Inc. will retain the remaining 50% ownership of the China business post-transaction.
As of the latest data, Playboy, Inc. has a free float of 54,133,000 shares.
This summary was generated by AI from public sources and may contain errors. Not financial advice. Trade at your own risk.