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Mcdonald'S Is The World'S Largest Restaurant Brand, With Nearly $139 Billion In Systemwide Sales Across More Than 45,000 Restaurants And Over 100 Markets. The Quick-Service Chain Built Its Early Reputation On Speed, Consistency, And Affordable Hamburgers, And Today Its Global Menu Spans Burgers, Chicken, Breakfast, And Beverages That Have Helped Popularize American Fast-Food Cuisine Globally. The Firm Derives The Bulk Of Its Revenue From Franchise Royalties And Rent (About 62%), With The Remainder Stemming From Company-Operated Restaurants Across Three Segments: The United States (39% Of Systemwide Sales), Internationally Operated Markets (35%), And Internationally Developmental/Licensed Segments (26%).