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Marriott Operates 1.8 Million Rooms Across Roughly 30 Brands. At The End Of 2025, Luxury Represented Roughly 10% Of Total Rooms, Premium Was 42%, Select Service Was 46%, And Midscale Was 2%. Marriott, Courtyard, And Sheraton Are The Largest Brands, While Autograph, Tribute, Moxy, Aloft, And Element Are Newer Lifestyle Brands. Managed And Franchised Represented 99% Of Total Rooms As Of Dec. 31, 2025. North America Makes Up 61% Of Total Rooms. Managed, Franchise, And Incentive Fees Represent The Vast Majority Of Revenue And Profitability For The Company.