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Cricut Inc Designs And Builds A Creativity Platform That Enables Users To Turn Ideas Into Professional-Looking Handmade Goods. With Its Connected Machines, Design Apps And Accessories, And Materials, The Users Create Everything From Personalized Birthday Cards, Mugs And T-Shirts To Large-Scale Interior Decorations. It Has Two Segments Including The Platform Segment Which Derives Revenue From Monthly And Annual Subscription Fees, Purchases Of Digital Content, And A Minimal Amount Of The Revenue Allocated To Unspecified Future Upgrades And Enhancements Related To The Essential Software And Access To The Company'S Cloud-Based Services And Products Segment Which Derives Revenue From The Sale Of Its Connected Machine Hardware, And Sale Of Craft, Diy, Home Decor Products And Extensions.